Alex Leitão

Alexandre Leitão

CEO of Orlando City Soccer Club , Orlando Pride, and OCB

Biography

Alexandre Barreira Leitão is Chief Executive Officer of Orlando City Soccer Club, overseeing the Club’s business operations and new business ventures focused on strengthening Orlando City’s brand both domestically and internationally.  He also sits on the Board of Directors for Orlando City.

Leitão was most recently the owner and president of sports marketing agency Octagon Brazil, part of Octagon Worldwide – the largest global sports and entertainment agency with 72 offices and more than 1,000 employees worldwide.

Prior to starting Octagon Brazil, he spent 10 years with AB InBev, the largest brewery in the world, holding various roles in the Marketing Department.

Leitão is a recognized expert in strategic planning, helping organizations leverage premier sporting events to maxmize brand exposure, sales and business development. He has managed relationships between various companies and globally recognized sports properties such as the Brazilian National Soccer Team, soccer superstar Kaká, IOC, and FIFA.  Since 2001, he has successfully led projects for the following major sporting events:

  • FIFA World Cup: 2002; 2006; 2010; 2014
  • FIFA Confederations Cup: 2001; 2005; 2009; 2013
  • Copa America: 2001; 2004; 2007; 2011

Leitão holds degree in business administration from Universidade Federal do Rio de Janeiro, with specialization in Marketing from University of California Riverside. He was recognized as one Orlando Business Journal’s CEOs of the Year in 2017.

He is married.

Chronology

2015-Present
CEO, Orlando City SC
2010-2014
President of Octagon Brazil
1994-2003
Marketing Manager, Ambev
1992-1997
Business Administration, Federal University of Rio de Janeiro